When Microsoft held Windows 11 presentation it took special time to present the upcoming new Windows 11 store as kind of a big deal.
It was openly stated that with new Windows we will get a new store with a different attitude and new look.
New Microsoft store
Microsoft has stated that both customer and developer feedback over time has contributed to their redesign and rethinking of the store itself.
They want to be sure that policies for developers are more straightforward and clear so more developers will decide to bring their product to Windows. As for customers, they want more safety and more security so they feel protected when making a purchase.
The new store will come in Windows 11 but also in Windows 10 as well via update.
Stories and collections
Introducing the new store will be curated stories. Microsoft believes that stores should be focused on user experience so stories from customers themselves will play a big role here. They are rich editorial content to keep you informed about the best apps and inspire you to achieve more with your device.
This approach to information is aimed at bringing unknown applications to users via presenting them in a professional manner.
Android apps in the store
As stated in Windows 11 unveiling and presentation, Android apps will work inside Windows 11. Microsoft has teamed up with Amazon to bring you Android apps directly inside Windows via the new Microsoft store.
Pop up store from within a browser
When you are surfing on a certain webpage and want to save and install the application from there, a new pop-up store window will show allowing you to install the app directly.
Microsoft has not said will this feature work outside their Edge browser so we will have to wait and see about that.
Support for multiple types of applications
Since now developers were tied to certain formats if they wanted to publish their application in any kind of environment. Microsoft wants to bridge this.
Windows developers can publish any kind of app, regardless of app framework and packaging technology – such as Win32, .NET, UWP, Xamarin, Electron, React Native, Java, and even Progressive Web Apps.
For Progressive Web Apps Microsoft has made open-source tool PWABuilder 3.
Flexibility and choice of commerce platform
Starting July 28, app developers will also have an option to bring their own or a third-party commerce platform in their apps, and if they do so they don’t need to pay Microsoft any fee. They can keep 100% of their revenue.